For Timberland Asia
Working with a copywriter, this 48-page seasonal lookbook unfolds as a story of a weekend escapade, presented in a handy, journal-sized format.
A series of vignettes were written to form a narrative, integrating the product lines and highlighting their unique benefits. To complement the narrative and incorporate existing product images with new shots of the regional collection, a comprehensive shot list, detailed with art direction notes for the photographer, was prepared for the client.
The lookbook’s reach extended across Asia, with distribution points at every Timberland boutique and delivery to each Timberland Club member within the region.
