Seah Sze Yunn

Project Tags: Book Design

  • SMU LifeLessons Pathfinder Journal

    SMU LifeLessons Pathfinder Journal

    For Singapore Management University

    SMU LifeLessons® is a learning framework that takes students beyond the classroom, on a transformative journey that helps them uncover their personal values and purpose. Developed to complement SMU’s four-year academic undergraduate programmes, its aim is to engage undergraduates in co-curricular learning that would better prepare them to be their best, for others.

    Modelled after a journal (to encourage reflective writing) the Pathfinder journal is comprised of resources, exercises and questions that could be approached in no specific order, and in a self-directed manner.

    All editorial and design decisions were grounded in the tool’s primary principles of being authoritative, yet encouraging towards a learner’s sense of agency.

    As such, the tool was dubbed the SMU LifeLessons Pathfinder journal to emphasise the point that one’s learning journey within the programme would not be dictated. Instead, it would be up to each learner to ‘find’ and direct his or her own path.

  • Timberland Lookbook

    Timberland Lookbook

    For Timberland Asia

    Working with a copywriter, this 48-page seasonal lookbook unfolds as a story of a weekend escapade, presented in a handy, journal-sized format.

    A series of vignettes were written to form a narrative, integrating the product lines and highlighting their unique benefits. To complement the narrative and incorporate existing product images with new shots of the regional collection, a comprehensive shot list, detailed with art direction notes for the photographer, was prepared for the client.

    The lookbook’s reach extended across Asia, with distribution points at every Timberland boutique and delivery to each Timberland Club member within the region.