For VISA (APCEMEA)
The point-of-sale (POS) identity system was developed for markets in Asia Pacific, Central Europe, Middle East, and Africa, to enhance VISA’s brand visibility in and around merchant premises. By building on VISA’s core identity system, this system offered enhanced flexibility and provided a more direct response to merchant preferences.
A variety of POS items, each featuring different colours and materials, were designed to appeal to consumers across many countries. Through close partnership with manufacturers during prototyping, designs were refined and optimised for mass production by leveraging their expertise in manufacturing and material sourcing.
In addition, a comprehensive visual identity guideline, comprising numerous examples and detailed specifications, provided design principles and guidance for adapting and producing localised POS items, ensuring consistent style and quality of the brand experience.
