Seah Sze Yunn

Project Tags: Logotype

  • StartUp! Prompt Cards

    StartUp! Prompt Cards

    For Singapore Management University

    StartUp! consists of 49 cards; each bearing a value concept on one side and a pair of questions relevant to that value on the reverse. The deck may be used by individuals, or by teams, to draw out personal reflection, quality conversations, and to highlight the relationships between personal values, intentions, and actual demonstrations.

    The versatile deck is designed to be used in a range of self-guided or facilitated learning situations, such as team-building. In the hands of a skilled facilitator, it enables groups to uncover their shared values and purpose, to recognise expectations and behaviours, and to address conflicts.

  • Relish & Share Branding

    Relish & Share Branding

    For Relish & Share (China)

    The client’s brief called for a new brand name and identity system for its premium home‑living concept stores. It aimed to become a leading retail brand for high-quality homeware, targeting middle-class Chinese city dwellers. The new Chinese brand name, She Xiang Wei (设乡味), means ‘create your home style’. Its phonetic sound is similar to a Chinese phrase that typically refers to culinary presentation, fragrance, and flavour.

    The new brand identity, featuring a fresh logotype, also included comfortable and practical retail uniforms, an easy way-finding system, eye-catching in-store communication materials, and informative visual merchandising guides for a consistent brand presentation.