For Timberland Asia
At Timberland, their commitment to environmental stewardship is reflected in their mission to be “Earthkeepers” in all aspects of their operations, striving for sustainability in every decision. While maintaining a premium brand experience, this self-mailing pack was conceptualised to replace traditional envelopes and printed letters for delivering membership cards.
Each pack comprised the newly-designed membership card, the accompanying welcome message, and information about their refreshed membership privileges. To minimise waste yet firmly securing its contents, the pack was sealed with a mailing label instead of clear plastic stickers.
Sporting a new look, the membership card was re-designed to exude the quiet confidence of their quality craftsmanship. Details of the enhanced privileges members could enjoy across their boutiques in Asia were also printed within the pack.
