At Timberland, they “strive to be Earthkeepers in everything [they] do”. This self-mailing pack was conceptualised and designed with the intent to eliminate the use of envelopes, printed letters and clear sealing stickers in the delivery of their membership cards. Each pack comprised a membership card, the accompanying welcome message and information about membership privileges. It was designed to make use of the address label to seal the pack firmly.
The membership card was also re‑designed to mark the enhancement of the Club Timberland privileges which members could enjoy across their boutiques in Asia. Details of the new privileges were also printed within the pack.