A point-of-sale (POS) identity system was developed for markets in Asia Pacific, Central Europe, Middle East and Africa, to guide the design and production of POS marketing materials that were placed in and around merchant premises. This identity system was based upon and coexisted with VISA’s main identity system.
To cater to different consumer segments in various countries, a suite of POS items was designed in different colour and material palettes. Working closely with the manufacturers during prototyping phase, the designs were refined and optimised for mass production.